In the group project of CS4030: Crsis Management taught by Professor Augustin Pang at WKWSCI, me and my fellow group mates wrote a conceptual paper to develop a framework on rumor management on social media.

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Abstract

As Trump (2015) notes, digital media today has the power to deliver a wave of threats. The proliferation of online platforms has called for the need to manage threats that occur within the online sphere. One of such threats that organizations are increasingly facing are rumors. Rumors can potentially devastate an organisation’s reputation and aggravate a crisis situation. Therefore, there is a need to develop a practical methodology to tackle rumors online and allow organizations to better prepare for a crisis of such nature. In our paper, we draw insights from existing models and proposed a new framework that offers practical suggestions to organizations during the escalation of rumors.