This presentation was created for Blue Rubicon's Task Competition, '#agencyofthefuture'. The task given was to define and present what the landscape of Public Relations (PR) will look like in 9 years from 2016.

 

The presentation focused on 3 major aspects of PR: Media Management, Data Analysis, and Content Development. Based on online articles and a presentation given  "Balancing traditional and social media", "Big and small data" as well as "Corporate Social Responsibility (CSR)".

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As a conclusion, the presentation summarised my vision of the future agency landscape in terms of the characteristics and soft skills that PR practitioners should carry in preparation to the digitised media landscape.