"Take A Prediabetest" is an Academic Project developed and executed by four final ​year students from Wee Kim Wee School of Communication and Information (WKWSCI).

 

The campaign was aimed to raise awareness on prediabetes and increase health screening behaviour among young adults aged 20-39. My role was to manage to overall project, and liaise with external stakeholders. There were negotiations with organisations such as the National Healthcare Group, National Youth Council, and Blackmores Singapore to establish financial support.

 

Outcome:

• Established partnership with 2 private clinics to offer 150 free health screenings for young adults.

• Resulted in a 27% increase in prediabetes knowledge and 7.8% increase in behavioural intention amongst the target audience based on the post-campaign survey.